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Shop a fashion production model that reduces waste and gives you access to limited-edition pieces.
  

By Daniël Geldenhuys

Feb 3, 2022

Made to Order is one of those fashion phrases with a lovely luxurious ring. You’ll notice it appears regularly as a tag when scrolling through product curations on Industrie Africa. “It signals a piece that’s only produced once the order has been placed,” says Industrie Africa's Buying and E-Commerce Executive, Nadjelika Sylla. This process opposes the impersonal fast fashion model often associated with e-commerce shopping, and for a good reason. “Contrary to the standard model in fashion where brands produce first and then try to sell the available stock,” explains Nadjelika, “the Made to Order model helps reduce waste and preserve resources, as the demand drives production.”

From concept to construction, Made to Order also means the product is created in a particularly mindful way: “These pieces are hard to mass-produce due to the techniques and material used, thus requiring a certain manufacturing time,” says Nadjelika. Though some products take up to three weeks to produce, their high-quality (often handwoven) fabrication and unique detailing make them well worth the wait. Add to that the sense of exclusivity that comes from limited production runs, and you have a bona fide wardrobe hero on your hands.

Nadjelika recommends our Made to Order edit for anyone “looking for an item that will allow you to stand out and have a strong story.” She has her eye on the playful Ameena mini bag from FemiHandbags with its supple cowhide and colorful fringed Aso Oke fabric, handwoven in Nigeria. As with all Made to Order products, this is an intentional trophy piece designed to last well beyond the current trend cycle. In the spirit of conscious shopping for meticulously crafted pieces with style longevity, we’ve curated three Made to Order product moods for you to explore.


SUIT YOURSELF 

Versatile suiting to refresh your everyday rotation
 

Suiting is always a wise purchase because of its wonderfully varied styling possibilities. There’s longevity in versatility: together, pieces have a formality that functions in and beyond the office, while separately, they add welcome additions to your jacket and trouser rotations. A reliable go-to for business meetings, the Ojongo set from Nigerian label Emmy Kasbit with its eye-catching Akwete weave trousers and jacket panel, has a tailored formality that means business. The design’s asymmetry brings a sense of playful style that feels just as appropriate for after-work drinks or evening engagements you don’t have the time to change for. Day-to-night dressing may sound cliché, but this suit masters the transition with ease. South African label Viviers’ pearly silk-hemp suit feels borderline bridal. While there’s no question that this is an ultra-chic wedding dress alternative, the suit’s everyday styling capabilities should not be underestimated. The blazer and trousers are designed to be worn individually, elevating casual looks with their iridescent sheen. Contemporary silhouettes (boxy on the jacket, wide-cut on the trousers) mean they pair seamlessly with casual denim or slogan tees, giving you easy access to high-low styling. Made in limited quantities with labels signed by the artisan, this suit embodies the elevated practicality of a great MTO design.

Green Double-Breasted Blazer
Green Double-Breasted Blazer
Green Double-Breasted Blazer
Green Double-Breasted Blazer

Studio 189

Green Double-Breasted Blazer

$575
Boxy Tailored Jacket
Boxy Tailored Jacket
Boxy Tailored Jacket
Boxy Tailored Jacket
Boxy Tailored Jacket
Boxy Tailored Jacket
Boxy Tailored Jacket
Boxy Tailored Jacket

Viviers

Boxy Tailored Jacket

$1,110
Green Andy Pants
Green Andy Pants
Green Andy Pants
Green Andy Pants

Studio 189

Green Andy Pants

$375
Flared Wide-Leg Tailored Pants
Flared Wide-Leg Tailored Pants
Flared Wide-Leg Tailored Pants
Flared Wide-Leg Tailored Pants
Flared Wide-Leg Tailored Pants
Flared Wide-Leg Tailored Pants

Viviers

Flared Wide-Leg Tailored Pants

$760
Ojongo Suit Set
Ojongo Suit Set
Ojongo Suit Set
Ojongo Suit Set

Emmy Kasbit

Ojongo Suit Set

$270
Wide Leg Pants
Wide Leg Pants
Wide Leg Pants

Lisa Folawiyo

Wide Leg Pants

$420
Cropped Jacket
Cropped Jacket
Cropped Jacket
Cropped Jacket

Lisa Folawiyo

Cropped Jacket

$390


RELAX, TAKE IT EASY

Enhance your off-duty aesthetic with elevated comfortwear
 

The pandemic has solidified the relevance of comfort dressing in our style vocabularies. Karl Lagerfeld’s quote about sweatpants as a sign of defeat is no longer relevant. In a world where tracksuits can also be fashion statements, investing in high-quality comfort wear with unique designs makes sense. Orange Culture’s White Heart Tee is a perfect example of a thoughtfully designed, easy-wearing piece. The heart print is hand-dyed in Lagos using the ancestral Adire technique of Nigeria’s Yoruba people, creating purposeful imperfections that give the tee a handcrafted feel. Made from an upcycled cotton and spandex blend, Lisa Folawiyo’s Antique Baroque leggings will establish you as a fashion front runner at any off-duty activity. Perfectly comfortable to wear around the house or to inject a touch of print into your look as a base layer, their effervescent motif will energize any ensemble. Whether you’re running to the gym, grocery store, or hopping on a flight, New Tangier’s Red Karima Weekender bag will simplify your life with ample packing space while making a statement with geometric Moroccan-style embroidery. The cotton exterior is handwoven in one of the oldest weaving ateliers in Fez, Morocco. Silk trimmings are made in Tangier, and the hardware is sourced from Italy. This bag may be the simplest way to elevate your favorite loungewear looks, but it’s the added element of utility that makes it a true wardrobe hero.

Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo
Ombré Yellow and Gray Tracksuit Duo

Viviers

Ombré Yellow and Gray Tracksuit Duo

$950
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress
Casj Vol 2 Orange Heart Shirt Dress

Orange Culture

Casj Vol 2 Orange Heart Shirt Dress

$120
Antique Baroque High-Neck Top
Antique Baroque High-Neck Top
Antique Baroque High-Neck Top
Antique Baroque High-Neck Top

Lisa Folawiyo

Antique Baroque High-Neck Top

$418
Casj Vol 2 White Heart Tee
Casj Vol 2 White Heart Tee
Casj Vol 2 White Heart Tee
Casj Vol 2 White Heart Tee
Casj Vol 2 White Heart Tee
Casj Vol 2 White Heart Tee
Casj Vol 2 White Heart Tee

Orange Culture

Casj Vol 2 White Heart Tee

$110
Antique Baroque Leggings
Antique Baroque Leggings
Antique Baroque Leggings

Lisa Folawiyo

Antique Baroque Leggings

$398
Casj Vol 2 Lami Flare Pants
Casj Vol 2 Lami Flare Pants
Casj Vol 2 Lami Flare Pants
Casj Vol 2 Lami Flare Pants
Casj Vol 2 Lami Flare Pants
Casj Vol 2 Lami Flare Pants
Casj Vol 2 Lami Flare Pants

Orange Culture

Casj Vol 2 Lami Flare Pants

$75
Red Karima Weekender
Red Karima Weekender
Red Karima Weekender

New Tangier

Red Karima Weekender

$461
Tinubu Slide
Tinubu Slide
Tinubu Slide

Shekudo

Tinubu Slide

$260


MAKE AN ENTRANCE

Feminine statement pieces to make a lasting impression
  

Looking for a statement piece to recharge your post-lockdown wardrobe? Our boldest MTO designs use unapologetic feminine energy to make their presence known. Christie Brown’s Joromi Peplum Jacket subverts the traditional straight lines expected from a blazer, emphasizing the waist and employing a softer, curvy silhouette. Its unexpected perspective on a classic blazer design is guaranteed to garner compliments anywhere you wear it. The Ghanaian label’s Kente Full Skirt, with its rich green and ochre tones and voluminous silhouette, is an elevated take on daywear that stands out for all the right reasons. The fabric is handwoven from a mix of cotton and silk yarns and then hand embroidered using traditional techniques. Shekudo’s over-the-knee Falana OTK Boots make an equally powerful statement. Compatible with just about any hemline, you can choose to have them peek out from below a skirt or rev up a fitted pair of jeans. The Aso Oke striped fabric is woven with the traditional techniques of southwest Nigeria’s Yoruba community. The resulting pattern and hues will vary slightly, meaning you can say with certainty that no one else owns a pair quite like yours.

Joromi Peplum Jacket
Joromi Peplum Jacket
Joromi Peplum Jacket
Joromi Peplum Jacket
Joromi Peplum Jacket
Joromi Peplum Jacket
Joromi Peplum Jacket
Joromi Peplum Jacket

Christie Brown

Joromi Peplum Jacket

$390
Fafi Off-the-shoulder Jacket
Fafi Off-the-shoulder Jacket
Fafi Off-the-shoulder Jacket
Fafi Off-the-shoulder Jacket
Fafi Off-the-shoulder Jacket

Emmy Kasbit

Fafi Off-the-shoulder Jacket

$230
Crossroads Mermaid Skirt
Crossroads Mermaid Skirt
Crossroads Mermaid Skirt
Crossroads Mermaid Skirt

Studio 189

Crossroads Mermaid Skirt

$375
Kente Full Skirt
Kente Full Skirt
Kente Full Skirt
Kente Full Skirt
Kente Full Skirt

Christie Brown

Kente Full Skirt

$330
La Petite Ameena III Denim Series
La Petite Ameena III Denim Series
La Petite Ameena III Denim Series
La Petite Ameena III Denim Series
La Petite Ameena III Denim Series
La Petite Ameena III Denim Series

FemiHandbags

La Petite Ameena III Denim Series

$480
Falana OTK Boots
Falana OTK Boots
Falana OTK Boots
Falana OTK Boots
Falana OTK Boots
Falana OTK Boots
Falana OTK Boots
Falana OTK Boots

Shekudo

Falana OTK Boots

$675

Enhance your look with these Made to Order accessories

The Aliyah
The Aliyah
The Aliyah
The Aliyah
The Aliyah
The Aliyah
The Aliyah
The Aliyah
The Aliyah
The Aliyah

FemiHandbags

The Aliyah

$595
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue
The Maxi-Maxi Tote in Blue

FemiHandbags

The Maxi-Maxi Tote in Blue

$860
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender
Indica Weekender

ZAAF

Indica Weekender

$450
Nafa Cross-body Bag
Nafa Cross-body Bag
Nafa Cross-body Bag
Nafa Cross-body Bag
Nafa Cross-body Bag
Nafa Cross-body Bag
Nafa Cross-body Bag
Nafa Cross-body Bag

Bouswari

Nafa Cross-body Bag

$335
Thila Heels
Thila Heels
Thila Heels
Thila Heels
Thila Heels
Thila Heels

Loza Maléombho

Thila Heels

$275
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule
Leather Kakawa Toe Mule

Shekudo

Leather Kakawa Toe Mule

$330
Adiza Mule
Adiza Mule
Adiza Mule
Adiza Mule
Adiza Mule
Adiza Mule
Adiza Mule
Adiza Mule

Shekudo

Adiza Mule

$330
Brown Uri Sandals
Brown Uri Sandals
Brown Uri Sandals
Brown Uri Sandals

Loza Maléombho

Brown Uri Sandals

$170