Feb 9, 2021
Valentine’s Day is once again just around the corner, and while we’re certainly not opposed to being showered with gifts by anyone, we’re also definite fans of the ‘treat yourself’ mindset. But indulging in a little self-care isn’t just about spoiling oneself for spoiling oneself sake; a healthy dose of splurging on the self also reportedly boosts self-esteem, increases happiness, and even triggers motivation. And though today’s commodification of the practice of “self-care” is glaring, the benefits of the concept still stands: if a relationship with yourself is the most important one you can cultivate, surely a ritualistic showing of love and tenderness toward that connection is to be encouraged. So whatever your relationship status, take this annual holiday as an opportunity to pay attention to your own needs, and read on for our guide to a little Valentine’s Day-fueled self-indulgence.
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Modern ideals of environmental consciousness are beginning to trump old ideas of luxury, and through their slow production processes, use of recycled materials, and prioritization of transparent practices, ethically-made clothes present perhaps one of the more altruistic forms of indulgence. That being said, fast fashion companies are still immensely popular and growing due to their comparative affordability, a signal that the more indulgent choices may leave the fainter carbon footprint. And today, more and more luxury fashion brands, including Acne Studios, Gabriela Hearst, and Sindiso Khumalo, are embracing these eco-friendly methods and materials, so you’ll be spoiled for choice when it comes to picking out that stylish, guilt-free garment.
But remember: the phenomenon of “greenwashing” can make it harder to determine which brands are truly putting their money where their mouth is, so do a little extra research before you splurge on that decadent yet conscious V-Day treat.
Photo: Courtesy of Pichulik
commit to yourself
One of Valentine’s Day traditional presents, jewelry is typically considered the gift of love, with the ring in particular often symbolizing commitment to a significant other. But if there’s one person that you can count on to always be by your side, it’s you, so consider committing to this lifelong relationship with the piece of jewelry you've been lusting after since you first spotted it.
According to a recent piece from Net a Porter, a multitude of jewelry brands are starting to cater to a booming market of women buying their own pieces, with designer Diane Kordas crediting this growth to the increasing autonomy they hold: “As women have become increasingly independent, so have their shopping habits.” So whether it’s a gleaming diamond ring, a neckpiece fit with precious stones, or an intricate statement earring you choose to invest in, consider this treat a celebration of your own empowerment.
Photo: Courtesy of Taibo Bacar
SLEEP ON IT
Given the frenetic pace of modern life, when it comes to treating yourself, we can’t think of anything more self indulgent than getting the right amount—or more!—of shut eye. Not only is sleep the way to recharge both mind and body, particular in the age of Covid (expert Matthew Walker told Forbes that “poor sleep 'demolishes' our immune system”), the warm, fuzzy envelopment in joy sleep wraps you in as you drift off after a long day is its own brand of luxury.
So this Valentine’s Day, make it a priority to knock off early and sink into your duvet at whatever hour you deem appropriate. But before you plop yourself onto that inviting pile of pillows, take some time to revel in a pre-slumber pampering session. Step into a hot shower or bathtub, lather yourself in your favorite aromatic cleanser, and slip into a chic pajama set or silky robe that’s as glammed-up as it is comfy. A dab of oil-based perfume balm upon your pressure points (lavender, chamomile, and jasmine scents are fantastic sleep aids), followed by a spritz for your pillow with a transportive mist—you’ll soon find that not all sleep is created equal.
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