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This February, redirect cupid’s arrow and give yourself the gift of self-indulgence.

By lindsay samson

Feb 9, 2021

Valentine’s Day is once again just around the corner, and while we’re certainly not opposed to being showered with gifts by anyone, we’re also definite fans of the ‘treat yourself’ mindset. But indulging in a little self-care isn’t just about spoiling oneself for spoiling oneself sake; a healthy dose of splurging on the self also reportedly boosts self-esteem, increases happiness, and even triggers motivation. And though today’s commodification of the practice of “self-care” is glaring, the benefits of the concept still stands: if a relationship with yourself is the most important one you can cultivate, surely a ritualistic showing of love and tenderness toward that connection is to be encouraged. So whatever your relationship status, take this annual holiday as an opportunity to pay attention to your own needs, and read on for our guide to a little Valentine’s Day-fueled self-indulgence.

Shop the self indulgence edit.


Photo: @Diarrablu

1

SUSTAINABLE SPOILS

Modern ideals of environmental consciousness are beginning to trump old ideas of luxury, and through their slow production processes, use of recycled materials, and prioritization of transparent practices, ethically-made clothes present perhaps one of the more altruistic forms of indulgence. That being said, fast fashion companies are still immensely popular and growing due to their comparative affordability, a signal that the more indulgent choices may leave the fainter carbon footprint. And today, more and more luxury fashion brands, including Acne Studios, Gabriela Hearst, and Sindiso Khumalo, are embracing these eco-friendly methods and materials, so you’ll be spoiled for choice when it comes to picking out that stylish, guilt-free garment.


But remember: the phenomenon of “greenwashing” can make it harder to determine which brands are truly putting their money where their mouth is, so do a little extra research before you splurge on that decadent yet conscious V-Day treat.


Photo: Courtesy of Pichulik

2

commit to yourself

One of Valentine’s Day traditional presents, jewelry is typically considered the gift of love, with the ring in particular often symbolizing commitment to a significant other. But if there’s one person that you can count on to always be by your side, it’s you, so consider committing to this lifelong relationship with the piece of jewelry you've been lusting after since you first spotted it.


According to a recent piece from Net a Porter, a multitude of jewelry brands are starting to cater to a booming market of women buying their own pieces, with designer Diane Kordas crediting this growth to the increasing autonomy they hold: “As women have become increasingly independent, so have their shopping habits.” So whether it’s a gleaming diamond ring, a neckpiece fit with precious stones, or an intricate statement earring you choose to invest in, consider this treat a celebration of your own empowerment.


Photo: Courtesy of Taibo Bacar

3

SLEEP ON IT

Given the frenetic pace of modern life, when it comes to treating yourself, we can’t think of anything more self indulgent than getting the right amount—or more!—of shut eye. Not only is sleep the way to recharge both mind and body, particular in the age of Covid (expert Matthew Walker told Forbes that “poor sleep 'demolishes' our immune system”), the warm, fuzzy envelopment in joy sleep wraps you in as you drift off after a long day is its own brand of luxury.


So this Valentine’s Day, make it a priority to knock off early and sink into your duvet at whatever hour you deem appropriate. But before you plop yourself onto that inviting pile of pillows, take some time to revel in a pre-slumber pampering session. Step into a hot shower or bathtub, lather yourself in your favorite aromatic cleanser, and slip into a chic pajama set or silky robe that’s as glammed-up as it is comfy. A dab of oil-based perfume balm upon your pressure points (lavender, chamomile, and jasmine scents are fantastic sleep aids), followed by a spritz for your pillow with a transportive mist—you’ll soon find that not all sleep is created equal.

shop the valentine's day edit

Rose Mandevo Street Pajama
Rose Mandevo Street Pajama
Rose Mandevo Street Pajama

Taibo Bacar

Rose Mandevo Street Pajama

$391
Folo Set
Folo Set
Folo Set

Tongoro

Folo Set

$240
Pleated Coat Dress
Pleated Coat Dress
Pleated Coat Dress
Pleated Coat Dress
Pleated Coat Dress

Lisa Folawiyo

Pleated Coat Dress

$1,080
Boubou Carre
Boubou Carre
Boubou Carre

Awa Meité

Boubou Carre

$250
Lindi Minaudière in Smoke Blush
Lindi Minaudière in Smoke Blush
Lindi Minaudière in Smoke Blush
Lindi Minaudière in Smoke Blush
Lindi Minaudière in Smoke Blush

Khokho Collection

Lindi Minaudière in Smoke Blush

$385
La Petite Ameena in Multi
La Petite Ameena in Multi
La Petite Ameena in Multi
La Petite Ameena in Multi
La Petite Ameena in Multi
La Petite Ameena in Multi

FemiHandbags

La Petite Ameena in Multi

$480
Black Salma Clutch
Black Salma Clutch
Black Salma Clutch
Black Salma Clutch

New Tangier

Black Salma Clutch

$330
Gemma Jewel Felt Beret
Gemma Jewel Felt Beret
Gemma Jewel Felt Beret
Gemma Jewel Felt Beret

Crystal Birch

Gemma Jewel Felt Beret

$95
Form Earrings
Form Earrings
Form Earrings
Form Earrings
Form Earrings

Ami Doshi Shah

Form Earrings

$285
Kifungo Double Tassel Earrings
Kifungo Double Tassel Earrings
Kifungo Double Tassel Earrings
Kifungo Double Tassel Earrings

Sidai Designs

Kifungo Double Tassel Earrings

$70
Fapiyo Neckpiece
Fapiyo Neckpiece
Fapiyo Neckpiece
Fapiyo Neckpiece
Fapiyo Neckpiece

Adele Dejak

Fapiyo Neckpiece

$400
Sea Urchin Petite Ring with Tsavorite Garnet
Sea Urchin Petite Ring with Tsavorite Garnet
Sea Urchin Petite Ring with Tsavorite Garnet

Patrick Mavros

Sea Urchin Petite Ring with Tsavorite Garnet

$150