A loyalty program that rewards influence, intention, and identity.
For those who shape what's next.
The Front Row is your curated path into the world of Industrie Africa — from early access and tailored rewards to bespoke experiences shaped by your style. The more aligned you are, the deeper your access becomes.
How it works
Join. Earn. Unlock.
01
Create a free account and get 50 points.
02
Earn points every time you shop and engage.
03
Unlock exclusive drops, bespoke experiences, special rewards.
The Perks
Expect more: first look drops, insider editorials, and bespoke experiences crafted for you.
Early access to new releases before everyone else
Front Row-only special offers
Personal shopping and bespoke service
Exclusive rewards
How to Earn Points
50 Points
CREATE AN ACCOUNT
1 Point for every $1 Spent
SHOP WITH US
30 Points
TAG US ON YOUR PURCHASE
100 Points
CELEBRATE YOUR BIRTHDAY
30 Points
COMPLETE A POST-PURCHASE SURVEY
100 Points
REFER A FRIEND (UPON THEIR PURCHASE)
Ready to claim your seat?
Unlock exclusive drops, insider content, and tailored rewards at every tier.
Your Path from Insider to Icon
As you move through Front Row tiers, your access deepens and your rewards become more personal — a journey designed around you.
Insider
(0-624 Points)
- 10% Birthday Discount
- Free shipping on all orders over $500
Tastemaker
(625-1499 Points)
- 10% Birthday Discount
- Free shipping on all orders over $500
- Earn 1.5X Points on every purchase
- Early Access to new collections and sales
- Redeem Points for Savings:
— 500 points = $20 off
— 750 points = $40 off
Curator
(1500-2499 Points)
- 10% Birthday Discount
- Free shipping on all orders over $500
- Earn 2X Points on every purchase
- Early Access to new collections and sales
- Redeem Points for Savings:
— 1000 points = $50 off
— 1500 points = $70 off - Exclusive access to curated monthly edits
Icon
(2500+ Points)
- Special Birthday Gift from Industrie Africa team
- Free shipping on all orders over $500
- Earn 3X Points on every purchase
- Early Access to new collections and sales
- Redeem Points for Savings:
— 2000 points = $90 off
— 3000 points = $120 off - Exclusive access to curated monthly edits
- Dedicated Customer Support
- Personalized Styling Advice
- Seasonal Closet Consultation (twice per year)
Frequently Asked Questions
What is Front Row?
How do I join Front Row?
How much does Front Row membership cost?
How do I earn points?
Where can I find my point balance?
How do rewards work?
How do I use my reward?
What can I use my reward on?
Are there other opportunities to earn points faster?
When will I see the points I earned added to my account?
