AAKS was founded by Ghanaian designer Akosua Afriyie-Kumi with the intention of introducing the traditional weaving techniques she remembers from childhood to an international audience. Each piece is crafted into contemporary silhouettes with locally sourced raffia—the exuberant colors capturing the spirited essence of the brand.
ORIGIN STORIES
A meeting of craft and conservation, curated with Singita.
Our five years at Industrie Africa have shown us the profound power of reclaiming narrative. In partnership with Singita, we're marking this moment by examining what emerges when we strip away prescribed notions of luxury and let our own stories breathe in their full complexity.
Against the backdrop of the Serengeti's extraordinary landscapes, this work transcends the expected fashion campaign, emerging as a living testament to the multiplicities of creative expression. Here, designers move with intention between past and future—guardians of craft traditions and architects of a new luxury vernacular. Their work speaks to a reality where technique carries memory, where innovation honors heritage, and where design emerges from deep cultural knowledge, unbound by Western expectations. We witness a sophisticated dialogue between ancestry and contemporary vision, each piece carrying forward the weight of history while reaching boldly toward tomorrow. Discover the full collection n
Photographer: Aart Verrips
Creative Director and Stylist: Sunny Dolat
Hair and Makeup: Jamie Kimani
Assistant: Chloe Stewart
Models: Akidor Doye and Josephine Munwi
Behind the Scenes Content: Ross Couper and Lindsay Couper, courtesy of Singita