The presentation of Virgil Abloh’s sixth collection for Louis Vuitton—the FW ‘21 mens collection—christened Ebonics/Snake Oil/The Black Box/Mirror, Mirror, was an expression of artistry through poetry, visual imagery, and the powerful words imprinted on the clothing, directed in collaboration with performer Josh Johnson. The young Artistic Director sought to use the runway as a stage to tackle some of the most polarizing issues that have bubbled to the surface of the crucible that has been the past year. In an attempt to create a platform for the marginalized, did Abloh, however unintentionally, take up a space that was not his own to do, or worse still, yield power to the oppressor?

With this collection, through performance art and gender-effacing garments, Abloh seeks to challenge society’s perception of the individual as stems from the manner of one’s dressing. As he puts it in his show notes, “The Louis Vuitton Fall-Winter 2021 Men’s Collection investigates the unconscious biases instilled in our collective psyche by the archaic norms of society.” The collection was inspired by the 1953 essay, 'Stranger in the Village,' by novelist James Baldwin, which expresses the author’s experiences as an African-American man who moved from the United States to a Swiss village. This story draws a parallel to Abloh’s own journey as a black artist in a world dominated by white European creatives.

Certain pieces in the new collection have, however, resulted in conversations around cultural appropriation. One of the models donned a tracksuit wrapped with a swath of LV-monogram-peppered Kente. Kente is a textile that originates from and is closely linked to the people of modern-day Ghana. The toga-esque manner in which the colorful cloth is presented on the model mirrors the toga-esque manner in which Ghanaian men traditionally fra ntuma (the Twi language expression that directly translates as “wear cloth”). This is not the first time Louis Vuitton has incorporated another culture’s traditional textures into its design (see SS’12’s use of Maasai checks) nor the first time the brand is being accused of cultural appropriation.

The dangers of the appropriation of cultures, by luxury brands, however, should be acknowledged. Appropriation is problematic when one considers the intention (or lack thereof) behind it. Where there is no acknowledgement of the source material in a situation in which a power gradient already exists between the borrower and inadvertent “lender”, the question of theft and disrespect arises. Furthermore, in fashion, it is not uncommon for iconic runway moments to trickle into fast fashion trends. This trajectory could lead to the devaluation of iconography that an entire subculture holds as sacrosanct.

fashion as a tool

Globalization has been a large contributor of cultural exchange. The dynamics of the evolution of cultures is one of the reasons the lines may be blurred, so the question of ownership Abloh raises is a valid one. For many, fashion is a reflective tool of one's identity. But identity is complex.

Before criticizing the designer, it is essential to see the world from his perspective. As the child of two immigrant Ghanaian parents, Abloh admits that in his teenage years, it was difficult to find people he could relate to. He tells WWD, “I grew up feeling that design wasn’t for me, because I didn’t see anyone like me in design.” So when presented with an opportunity to highlight and honor African cultures on a global stage, it is only natural for one to take advantage of this to the best of their ability. By understanding this, we can also understand how these experiences and feelings may have shaped Abloh’s world view and why cries of appropriation in this instance lack nuance.

Abloh chose not to emulate Kente (which is understood not to be Kente at all if it is not woven in Ghana, though there is no official IP law governing Kente and its replication or propagation) in its traditional use, but rather to draw inspiration from and reimagine it in the context of the Louis Vuitton brand identity. However, does this use send the right message, given that “Kente is a royal and sacred cloth worn only in times of extreme importance as it signifies wealth and celebration”? In response, one might argue that Abloh is challenging the question of how Kente can be used, innovating from tradition. Besides, as a man of Ghanaian ancestry, is he not assimilating (rather than appropriating) his own culture into his artistic vision, and in choosing to do so, helping to shape the narrative of how the Kente can be adapted?