THIS IS US™

Founded in 2016 by Oroma Cookey-Gam and Osione Itegboje, THIS IS US™ was born out of a desire to rediscover local materials, heritage crafts, and design codes and to transform them into cool, functional fashion and lifestyle objects. Based in Nigeria, the homegrown brand uses locally grown cotton, known as Funtua, and natural indigo dyes from the centuries-old Kano dye pits, to create their unisex lineup of elevated everyday pieces. The label’s unique aesthetic fuses heritage craft with a distinctive, alternative edge: think reworked proportions, cropped cuts, and bold color-blocking.