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Founded in 2010 by Zainab Ashadu—Lagos-based interdisciplinary artist whose work encompasses curatorship, architecture, acting, and fashion styling—Zashadu brings a global perspective to Nigerian tradition and heritage. Conscious in values and eclectic in aesthetics, the brand’s collections explore the tension between quiet luxury and playful glamour, resulting in sustainably minded, locally crafted pieces made to last you for seasons to come.

FEATURED ARTICLES
AFRICA AND THE ORIGINS OF LUXURY, ACCORDING TO IAMISIGO

AFRICA AND THE ORIGINS OF LUXURY, ACCORDING TO IAMISIGO

March 03, 2023

WHY WE NEED AN AFRICAN FASHION RENAISSANCE

WHY WE NEED AN AFRICAN FASHION RENAISSANCE

February 24, 2023

5 LUXURY SPAS IN AFRICA PERFECT FOR A SOLO RETREAT

5 LUXURY SPAS IN AFRICA PERFECT FOR A SOLO RETREAT

February 16, 2023

THE NEW ROMANCE: THE BEST PIECES TO LOVE YOURSELF IN THIS VALENTINE’S DAY_

THE NEW ROMANCE: THE BEST PIECES TO LOVE YOURSELF IN THIS VALENTINE’S DAY_

February 13, 2023

THESE AFRICAN BRANDS ARE LEADING THE CHARGE IN CIRCULARITY AND TEXTILE INNOVATION

THESE AFRICAN BRANDS ARE LEADING THE CHARGE IN CIRCULARITY AND TEXTILE INNOVATION

February 02, 2023

NIGERIA’S LAGOS SPACE PROGRAMME IS CREATING NEW AFRICAN NARRATIVES USING HISTORICAL CRAFTS AND ARTIFACTS

NIGERIA’S LAGOS SPACE PROGRAMME IS CREATING NEW AFRICAN NARRATIVES USING HISTORICAL CRAFTS AND ARTIFACTS

January 27, 2023

FOR AFRICA, AN EMPHASIS ON ETHICAL FASHION IS THE FOUNDATION FOR SUSTAINABILITY

FOR AFRICA, AN EMPHASIS ON ETHICAL FASHION IS THE FOUNDATION FOR SUSTAINABILITY

January 19, 2023

CHARLOTTE MENSAH ADDRESSES THE MISEDUCATION ABOUT BLACK HAIR

CHARLOTTE MENSAH ADDRESSES THE MISEDUCATION ABOUT BLACK HAIR

January 10, 2023

ARCHITECT TOSIN OSHINOWO’S VISION FOR SUSTAINABILITY AND THE FUTURE OF DESIGN ON THE CONTINENT

ARCHITECT TOSIN OSHINOWO’S VISION FOR SUSTAINABILITY AND THE FUTURE OF DESIGN ON THE CONTINENT

December 22, 2022

4 local fashion experts on ringing the new year in style

4 local fashion experts on ringing the new year in style

December 16, 2022

THE ICONIC MOMENTS THAT PUT AFRICAN FASHION ON THE GLOBAL MAP THIS YEAR

THE ICONIC MOMENTS THAT PUT AFRICAN FASHION ON THE GLOBAL MAP THIS YEAR

December 14, 2022

TRAVELING TO GHANA FOR AFROCHELLA? HERE’S HOW TO MAKE THE MOST OF YOUR ‘DETTY DECEMBER’

TRAVELING TO GHANA FOR AFROCHELLA? HERE’S HOW TO MAKE THE MOST OF YOUR ‘DETTY DECEMBER’

December 09, 2022

Soft Life: Wardrobe Essentials for Ladies of Leisure

Soft Life: Wardrobe Essentials for Ladies of Leisure

November 29, 2022

Bargain Whisperer: Navigate Sale Season Like a Pro

Bargain Whisperer: Navigate Sale Season Like a Pro

November 24, 2022

Most Wanted: Our Festive Season Wishlist

Most Wanted: Our Festive Season Wishlist

November 18, 2022

The Case for Slow Luxury in a Fast-Fashion World

The Case for Slow Luxury in a Fast-Fashion World

November 15, 2022

LIFE OF THE PARTY: BE THE SEASON’S BEST-DRESSED IN THESE HOLIDAY PIECES

LIFE OF THE PARTY: BE THE SEASON’S BEST-DRESSED IN THESE HOLIDAY PIECES

November 04, 2022

THE TOP 2023 TRENDS FROM AFRICAN FASHION MONTH YOU CAN SHOP TODAY

THE TOP 2023 TRENDS FROM AFRICAN FASHION MONTH YOU CAN SHOP TODAY

November 02, 2022

Lagos Fashion Week Diaries: Cynthia Abila

Lagos Fashion Week Diaries: Cynthia Abila

October 28, 2022

HOW ONE DESIGNER’S IMPOSTER SYNDROME GAVE WAY TO THE BIRTH OF COOL

HOW ONE DESIGNER’S IMPOSTER SYNDROME GAVE WAY TO THE BIRTH OF COOL

October 26, 2022

Turn Heads with the Most Wonderfully Weird Jewelry Pieces

Turn Heads with the Most Wonderfully Weird Jewelry Pieces

October 21, 2022

Sackitey Tesa Mate-Kodjo’s Photography Turns Fast-Fashion Trash into Visual Treasures

Sackitey Tesa Mate-Kodjo’s Photography Turns Fast-Fashion Trash into Visual Treasures

October 18, 2022

AFRICAN FASHION MONTH: WHAT TO EXPECT

AFRICAN FASHION MONTH: WHAT TO EXPECT

October 12, 2022

NAIL YOUR FRONT ROW STYLE THIS FASHION WEEK

NAIL YOUR FRONT ROW STYLE THIS FASHION WEEK

October 06, 2022

THESE LANDMARKS BY AFRICAN ARCHITECTS ARE RESHAPING MODERNISM ON THE CONTINENT

THESE LANDMARKS BY AFRICAN ARCHITECTS ARE RESHAPING MODERNISM ON THE CONTINENT

September 30, 2022

5 Ways to Master the Art of Trans-Seasonal Dressing

5 Ways to Master the Art of Trans-Seasonal Dressing

September 20, 2022

5 Homegrown Galleries Expanding Africa's Presence In The $65 Billion Global  Art Market 

5 Homegrown Galleries Expanding Africa's Presence In The $65 Billion Global  Art Market 

September 15, 2022

6 African Labels Only Fashion Insiders Know

6 African Labels Only Fashion Insiders Know

September 09, 2022

Trend Report: Your Guide To Fall '22

Trend Report: Your Guide To Fall '22

September 06, 2022

How To Build An African Legacy Brand

How To Build An African Legacy Brand

September 02, 2022

Work it: The Ultimate Guide To Shaking Up Your 9 to 5 Wardrobe

Work it: The Ultimate Guide To Shaking Up Your 9 to 5 Wardrobe

August 26, 2022

The Shirtdress Edit: 10 Essential Iterations To Buy Now

The Shirtdress Edit: 10 Essential Iterations To Buy Now

August 24, 2022

The Need For Decoloniality In African Fashion Education

The Need For Decoloniality In African Fashion Education

August 19, 2022

Top Rated AirBnB Escapes Across Africa

Top Rated AirBnB Escapes Across Africa

August 12, 2022

Shades of Summer: 5 Essential Hues to Embrace This Summer

Shades of Summer: 5 Essential Hues to Embrace This Summer

August 04, 2022

Meet the Dynamic Artist Behind Thebe Magugu's Vibrantly Illustrated Garments

Meet the Dynamic Artist Behind Thebe Magugu's Vibrantly Illustrated Garments

July 29, 2022

Africa in London: The Luxe City Guide You Didn’t Know You Needed

Africa in London: The Luxe City Guide You Didn’t Know You Needed

July 28, 2022

How Beninese Folklore and Female Empowerment Inspired Made-In-Italy Handbag Label Yeba

How Beninese Folklore and Female Empowerment Inspired Made-In-Italy Handbag Label Yeba

July 22, 2022

The Industrie Africa Beach Edit: 5 Seaside Essentials to Buy Now

The Industrie Africa Beach Edit: 5 Seaside Essentials to Buy Now

July 05, 2022

An Insider’s Guide to Maputo, Mozambique with Taibo Bacar’s Tatiana Ismael

An Insider’s Guide to Maputo, Mozambique with Taibo Bacar’s Tatiana Ismael

June 30, 2022

How Family, Sustainability, and the Natural Beauty of Nigeria Power Gozel Green 

How Family, Sustainability, and the Natural Beauty of Nigeria Power Gozel Green 

June 17, 2022

Summer of ’22: The Best Dresses to Shop This Season

Summer of ’22: The Best Dresses to Shop This Season

June 14, 2022

Set The Tone: A Guide to Festival Fashion for 2022

Set The Tone: A Guide to Festival Fashion for 2022

June 07, 2022

From Economist to Fashion Designer: How Aisha Babayo Shehu Made the Leap and Struck Gold

From Economist to Fashion Designer: How Aisha Babayo Shehu Made the Leap and Struck Gold

May 30, 2022

Put Your Best Foot Forward With Our Summertime Shoe Edit

Put Your Best Foot Forward With Our Summertime Shoe Edit

May 27, 2022

Meet the Disruptors Guiding the African Fashion Industry Through a Digital Awakening

Meet the Disruptors Guiding the African Fashion Industry Through a Digital Awakening

May 24, 2022

The Best Dressed Guest: Wedding Style To Have And To Hold

The Best Dressed Guest: Wedding Style To Have And To Hold

May 19, 2022

Is the Metaverse a Virtual Goldmine for the African Fashion Industry?

Is the Metaverse a Virtual Goldmine for the African Fashion Industry?

May 13, 2022

5 Types of Statement Pieces for the Resolute Maximalist

5 Types of Statement Pieces for the Resolute Maximalist

May 10, 2022

Meet the Mauritanian Fashion Brand Driven By Artisanship, Heritage and Mysticism

Meet the Mauritanian Fashion Brand Driven By Artisanship, Heritage and Mysticism

May 06, 2022

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