Our Story

Industrie Africa is your window into the world of luxury African fashion. Shop your favorite designers all in one place, and discover the regional voices redefining the global landscape.

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Pichulik is an ethical jewelry brand based in Cape Town, South Africa. Rooted in its African heritage and inspired by ancient traditions and cultures around the world, the label seeks to empower women and impart sacred feminine wisdom with its bold designs. Rope is used as the principal medium throughout the labels’ collection of earrings, bracelets and necklaces, reimagined as a symbol of liberation and freedom of self.