Our Story

Industrie Africa is an all-access pass into the world of emerging and high-end African fashion. Discover the regional voices that are redefining the global landscape.

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Pichulik is an ethical jewelry brand based in Cape Town, South Africa. Rooted in its African heritage and inspired by ancient traditions and cultures around the world, the label seeks to empower women and impart sacred feminine wisdom with its bold designs. Rope is used as the principal medium throughout the labels’ collection of earrings, bracelets and necklaces, reimagined as a symbol of liberation and freedom of self.