Our Story

Industrie Africa is your window into the world of luxury African fashion. Shop your favorite designers all in one place, and discover the regional voices redefining the global landscape.

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Industrie Africa is committed to celebrating the diverse voices of the African fashion industry.

We are proud to be an African and Africa-based business with a global ethos. Our small, digitally native team reflects our core values of inclusivity, diversity, and innovation. Between the continent and the world, we seek to push the boundaries of geographic limitations.


Nisha Kanabar, CEO

Nisha Kanabar is a curator and storyteller, and the founder of Industrie Africa. A Tanzanian of Indian origin, Kanabar graduated from Parsons School of Design in New York and went on to forge a career in luxury fashion and publishing. With over a decade of experience at renowned industry names, she held formative positions at the editorial and commercial departments of American Vogue, Vogue India, and Style.com in the Middle East (now Vogue Arabia). Her experience across international markets fuelled a desire to channel her work into her home continent’s contemporary and luxury designer market, with a special focus on digitization and storytelling. Nisha’s unique perspective allows her to frame the conversation around African fashion through a unique global lens and places her at the forefront of a cultural movement experiencing seismic change. She currently resides in Dar es Salaam, Tanzania—whilst her work regularly takes her across the continent and around the world.


Alice Sam is a senior marketer with experience driving e-commerce, digital, offline, and go-to-market strategies for leading fashion, entertainment, lifestyle, and startup companies in the U.S., Europe, Africa, and the Asia-Pacific. She has worked with brands including Disney, GAP, Moncler, lemlem, Fisher-Price, ABC, Showtime, and National Geographic Channel. At Industrie Africa, Alice spearheads e-commerce strategy, marketing and operations, to drive awareness and growth as the brand expands its global reach.

Sandiso Ngubane, Content Editor

Sandiso Ngubane is a South African writer and researcher with experience as a journalist, television producer, podcaster and consumer insights analyst. They have been published by the likes of Sunday Times, Business Day, GQ Magazine, ELLE South Africa, Marie Claire South Africa, Dazed & Confused, House & Garden, GRAZIA and other titles, in addition to holding positions as Senior Lifestyle reporter at The Sowetan and working as a researcher in the film industry. Ngubane has sat on judging panels for the now-defunct ELLE South Africa New Talent designer search competition, and Eat Out 500—one of South Africa’s most preeminent annual hospitality industry awards.

Nokuthula Chasosa, E-commerce Executive

Nokuthula Chasosa is a fashion design and business management graduate from the Fashion Institute of Design and Merchandising in Los Angeles. During her time in Los Angeles, she worked closely with womenswear designer Heidi Merrick to gain invaluable technical and industry experience in online retail, showroom management and client relations. Nokuthula has since relocated to Dar es Salaam, Tanzania, on a mission to amplify the regional fashion voice through her role as E-commerce Executive at Industrie Africa.

Sitha Kentane, content marketing executive

Sitha is an experienced luxury aficionado, having worked with global brands across publishing, fashion, e-commerce, and art. Her degree in Journalism landed Sitha her first job at international glossy, ELLE South Africa. Having always been a lover of fashion, she moved on to become a member of the team that launched design studio VIVIERS and grew to become their studio co-ordinator, as well as project managing their fashion shows. She later launched her own fashion brand, Seven, offering elevated everyday wear. Sitha is currently based in Johannesburg, where she lends her expertise in content marketing and merchandising with a mission to share the stories of the Industrie Africa community with the world.

Lindsay Samson, Fashion Writer

A freelance writer and content creator, Lindsay Samson was born and bred in Cape Town, South Africa. After cutting her teeth studying theatre making in New York City, she returned home to obtain her B.A. from the University of Cape Town, ultimately embarking upon a career as an arts and culture journalist and copywriter. A former staff writer for Design Indaba, her focus is on stories that elevate the voices of female artists, activists, and creators, particularly those on the African continent.


As a growing commerce and content platform, we are always looking for talented, creative individuals to potentially join our family. If you are passionate about the African fashion industry and would be interested in being a part of the team, please drop us a note on careers@industrieafrica.com.

Fashion journalists and experts, we want to hear from you. if you are interested in writing for us at imprint, please email us at editor@industrieafrica.com.